热讯: 鸿孚律所助力曹杨商城｜筑牢知识产权防线，护航真品销售合规

2025年2月21日，上海鸿孚律师事务所应上海市普陀区老字号标杆企业——曹杨商城的邀请，为进一步提高商城管理人员和商户规范使用商标、版权以及广告合规意识，优化营商环境、引导放心消费，开展名为“销售真牌真，保护知识产权”的法律专题培训会。

On February 21, 2025, HFL was invited by Caoyang Shopping Mall, a benchmark enterprise of time-honored brands in Putuo District, Shanghai, to deliver a legal training seminar of “Selling Genuine Products, Protecting IP Rights.” The training session aimed to encourage mall management and merchants to ensure proper use of trademarks/copyrights and maintain advertising compliance, and ultimately optimizing the business environment and building consumer confidence in their purchasing decisions.

本次培训通过”典型案例剖析+实务操作指引”双轨模式，重点解读商标不正当竞争、著作权许可使用、广告宣传合规边界等商业高频风险场景。鸿孚律师事务所合伙人徐凯律师就目前较为热门的知识产权法律问题给商场管理人员和商户进行了案例分析，其中引用大量时下最为热门的案例，如：哪吒大电影相关的知识产权法律问题及侵权风险、AI技术的运用过程中涉及的知识产权法律问题及侵权风险等。

The training adopted a dual-track approach combining “case analysis + practical guidelines,” focusing on high-frequency commercial risks such as trademark infringement, copyright licensing, and advertising compliance boundaries. Our partner, Xu Kai, conducted case analyses on current legal issues related to intellectual property for mall management and merchants, for example, IP protection strategies for the animated film Nezha, legal challenges and infringement risks surrounding AI-generated content, etc.

李慧律师重点就广告法合规问题进行了案例分析，通过一个个现实的案件来提高商场管理者及商户对广告违法行为的认知，同时也对商场管理者如何应对涉广告违法的消费者投诉提供了建议。

Our partner, Li Hui, provided in-depth advertising compliance case studies, raising awareness of illegal advertising practices among participants while offering advice on handling consumer complaints.

在对典型案例进行分享的同时，两位律师还现场解答了商户在经营过程中所遇到的法律问题，为继续维持低风险的商业环境给出了专业意见。

While sharing the typical cases, our partners also provided an on-site Q&A to legal questions encountered by merchants in their business operations, and gave professional suggestions on maintaining a low-risk business environment.

本次鸿孚律师事务所与曹杨商城的合作亦为实体经济知识产权保护提供了可借鉴的实践范本，通过专业力量与商业智慧的深度融合，共同推动消费市场向规范化、品质化方向持续发展。

This collaboration between HFL and Caoyang Shopping Mall sets a replicable model for IP protection in brick-and-mortar businesses, driving the consumer market toward standardization and quality through synergy of legal expertise and commercial wisdom.

上海市曹杨商城有限公司始建于1952年，至今已超过70年历史，其前身是全国第一家工人新村商场的上海市曹杨商场。曹杨商城曾荣获全国商业信誉企业，商业系统知识产权保护工作示范单位、上海老字号、放心消费创建活动达标单位等荣誉称号，特别是商城于2020年被评为第五批国家知识产权规范化市场。

Founded in 1952, Shanghai Caoyang Shopping Mall Co., Ltd. has a history spanning over seven decades, having originally been established as Shanghai’s first worker’s village shopping center. Caoyang Shopping Mall has earned honors such as National Enterprise of Commercial Integrity, Model Unit for Intellectual Property Protection in the Commercial Sector, Shanghai Time-Honored Brand, and Trustworthy Consumption Demonstration Unit. Notably, it was recognized as a National Intellectual Property Standardized Market in 2020.

作为上海地区知识产权保护领域具有丰富诉讼与非诉经验的律所，鸿孚律师事务所立足《商标法》、《著作权法》、《反不正当竞争法》等核心法规，全面普及了知识产权相关的侵权风险，助力各大商户实现从被动维权到主动合规的战略升级。

HFL is a law firm with extensive litigation and non-litigation experience in the field of intellectual property protection. Based on core regulations such as the Trademark Law, Copyright Law, and Anti-Unfair Competition Law, our law firm provided a comprehensive education on IP-related infringement risks, empowering merchants to achieve strategic transformation from passive rights protection to proactive compliance.