Zhang Xu

Mr. Zhang Xu has been practicing in China for twenty years since the mid-1990s, and decided to devote himself mainly to the intellectual property practice. After a few years of working at one of the leading Chinese IP firms, he joined Rouse to extend his experience and acquire sights that are more international. Later in 2003, Zhang Xu founded his own law firm, along with other partners, to continue his legal practice mainly in the field of intellectual property rights. In the past twenty years, Zhang Xu has handled thousands of cases, covering but not limited to the area of IP rights acquisitions (trademark, copyright, patents and domain names, etc.), non-litigation dispute resolution through administrative approaches and negotiations and administrative litigation. In addition, he covers civil litigation for trademark infringement, unfair competition, copyright infringement, criminal prosecution on anti-counterfeiting matters, and negotiations on IP rights transaction.

With his profound knowledge and experience, Zhang Xu has helped brand owners to successfully secure the “Well-known Trademark Status Recognition” both through judicial procedure and administrative procedures. Many cases handled by Zhang Xu have been awarded “Best Practice” by various authorities and associations.

Zhang Xu is active in participating in seminars and forums with representatives from various government organizations and authorities, to exchange his opinions and insights on how to practice law to maximize the protection on IP rights owners, efficiently and effectively. With fluent communication capability in both Chinese (Mandarin and Cantonese) and English, Zhang Xu cooperates mostly with the reputable MNCs and listed companies in various industries.