How to Protect Your Trade Dress in China

Join HongFangLaw & the Australian Chamber of Commerce in Shanghai on the 13th of September 2016, for an overview of trade dress protection in China and how one can go about protecting its product.

What exactly is trade dress? A form of intellectual property, trade dress generally refers to characteristics of the visual appearance of a product or its packaging that signify the source of the product to consumers.

We will explain, in detail, what is considered trade dress in china, and why it is so important, as well as any means to protect it from a legal standpoint.

Key features:

• What does a Trade Dress include?
• Why are your trade dresses important?
• How do you protect it in China?
• Case studies
• Q&A session

For informations about cost and RSVP please check the Australian Chamber event page, here: http://www.austchamshanghai.com/en/event/upcoming-events/how-protect-your-trade-dress-china

Or contact our public relation team at: public.relation@hongfanglaw.com

Speaker:

Zhang Xu – HongFangLaw

Zhang Xu is founding partner at HongFangLaw, one of the leading China-focused legal practice firms. HongFongLaw is a team founded with professionals dedicating to intellectual property practice for over 15 years. Zhang Xu has been practicing in IPR industry in China since 1996 and passed the People’s Republic of China Bar admission in 1998. Zhang Xu has an outstanding experience in complicated IP dispute solutions, including trademark and acquisition, litigations, both administrative and criminal enforcements. Zhang Xu is a member of the International Trademark Association (“INTA”) and is a Certified Public Accountant in China.