Events
August 26, 2016

China-Britain Business Council and the International Publishers Copyright Protection Coalition in China sign agreement with Tencent to advance protection of IP on Weixin

HongFangLaw partner Zhang Xu, on behalf of the UK‘s energy industry, and in collaboration with China-Britain Business Council, joined in the signature ceremony of the new agreement for international intellectual property protection in China, which occurred on August 23rd.

During the event, Tencent Holdings Limited (Tencent), the China-Britain Business Council (CBBC), and the International Publishers Copyright Protection Coalition in China (IPCC) together have signed the memorandum of understanding (MOU) to further the protection of IP on Weixin, China leading social communications platform.

UK Minister of State, Baroness Neville-Rolfe, witnessed the signing for Energy and Intellectual Property, as part of her official annual visit to China.

Please find below a simplification of the key features of the agreement:

  • Emphasis was given to the importance of IP protection, and to the positive step of creating the Weixin Brand Protection Platform
  • Simplifications will be set up for CBBC and IPCC members to better utilize Tencent IP protection systems
  • An “express channel” will be set up to prioritise needs of CBBC and IPCC members within Mainland China
  • The parties will work together to explore offline cooperation with law enforcement agencies
  • Focus was underlined for ambitions around the development of enhanced IP protection mechanisms
  • Support will be provided to Tencent for any construction and improvement of technical and legal measures
  • Regular meetings will be held to discuss systemic improvements on IP protection

Different eminent personalities from the involved parties have witnessed the signing, such as Tencent Vice President Victor Jiang, Executive Director of CBBC Jeff Astle, and IPCC co-chair Kong Yuyan, which also serves as Managing Director of BMJ China.

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The MOU between Tencent, CBBC and IPCC was reached after following the desires of common interests and objectives regarding Intellectual property protection, and has reached the final draft after extensive communication and exchanges.

Through the signing ceremony, all parties have expressed their intentions of further cooperation to reach their shared objectives in the following months and years.

If you would like some more personalized review of the event from us, please kindly let us know by writing to: public.relation@hongfanglaw.com. Thank you.

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