British Chamber Shanghai – Live Lounge Podcast Featuring HFL
British Chamber Shanghai – Live Lounge Podcast Featuring HFL
LL#3: Launching your brand in China
On Nov. 13, 2018, HongFang Law was invited to participate at a live lounge podcast event, organized by the British Chamber of Commerce in Shanghai. The event is one of a series of marketing focused podcasts aimed to benefit new and experienced companies that plan to make the Chinese market part of their future.
This time around, an expert panel has shared stories about how to launch a brand in China. Supported by a legal and marketing expertise, the panel dispelled myths and armed the audience with essential knowledge to better one’s own approach in the China market.
Topics include:
- protecting your intellectual property and growing your brand in China;
- adapting to the local mindset and building local alliances;
- how to combat sudden policy changes and navigate government regulations;
- protecting your brand cross-border.
Host: Kirsten Johnston, CEO of JWDK
Panelists:
- Michael Norris, Research Manager, Resonance
- Harold Broese van Groenou, Owner XIX Spirit; Co-founder & Director Gotham East
- Matthew Waddick, Founder, Shanghai Customs
- Karen Hao, Attorney at Law, Hong Fang Law
We highly recommend listening to the podcast, if you are interested in any of the topics above, as we believe it really formative.
Scan the Qr code below to listen to the podcast directly on the British Chamber dedicated page:
Otherwise, you can find and download the podcast on the dedicated Apple podcast application on mobile phones.
In conclusion, we would like to thank once again our partners at the British Chamber of commerce for their support in the organization of the event, and their continuous effort to educate and support companies in the Chinese market.
If you would like some more personalized review of the news from us, please kindly let us know by writing to:public.relation@hongfanglaw.com. Thank you.
